I am a filmmaker, creative director, photographer, brand strategist, and musician living in San Francisco.

I am currently producing the feature documentary The Ballad of Luis Valdez, about the groundbreaking Chicano activist and artist. The film is set to premiere in early 2026 on broadcast and in theatres.

I also advise young companies on brand strategy, with particular focus on content and editorial direction.

Throughout my career, I've been lucky enough to be on the ground level of some of the most innovative new tech companies. As an early-stage brand designer at Facebook, I shaped the company's voice through pioneering storytelling videos, co-founded the Analog Research Laboratory, and led environmental design for global offices alongside Frank Gehry. At Pinterest, I served as their first Brand Manager, building and leading the creative team while developing core brand strategy.

My journey includes serving as Creative Director at Shyp—where navigating the company's closure provided valuable lessons in brand management during uncertainty. At Stripe, I helped found the publishing team, producing films and brand content for Stripe Press and Works in Progress, while focusing on narratives around scientific progress and global entrepreneurship.

Currently, I'm Creative Director and founding designer at Anthropic, helping shape the identity of one of the world's leading AI safety and research labs.